News

PRIMITIVE APPAREL x HARDFEST

We had the pleasure of working on some co-branded merch for our friends over at Hard Fest, the best music festival hands down!

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The Suedehead Strapback

The Suedehead Strapback, a season's favorite now available online.

 

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Spotted: Lauren Loretta

Lauren Loretta is one of the UK's best kept secrets. Naturally beautiful, funny, and smart as hell. She could possibly be the perfect woman.

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